Watching season 2 of Heartstopper knowing Kit Connor was forced to come out in such a heinous way, all while showing up to play a character who was allowed the space and love to come out in a way he wanted to is just… heavy.
forget about elon musk vs mark zuckerberg. i need to see yoshiki fight elon musk.
update: x japan has released its first single in eight years. to further shade elon musk. this is a thing that happened.
I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:
- Twitter has officially rebranded to X just a day or two after the move was announced.
- The official branding is that a tweet is now called "an X", for which there are too many jokes to make.
- The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.
- The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.
- Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.
- The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.
- Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".
- He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.
This man wants you to give him control over all of your financial information.
Edit to add further developments:
- Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.
- Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.
- The logo came from a random podcaster who tweeted it at Musk.
- The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.
- The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.
- TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).
- This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".
- This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")
- X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.
- Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.
- The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.
- One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.
- Sesame Street's official accounts mocked the rebranding.
Another thing the Barbie movie made me realize is how many movies "made for men" I've watched with some guys friends of mine (like Fast and Furious).
I go to the cinema, watch the movie, happily listen to their thoughts about it and say I enjoyed my time. I ignore how bad the story may have been and enjoy my time because he is enjoying his time.
But when it comes to a movie to which I emotionally connect so deeply as I did to Barbie, I don't see the same effort coming from them to understand why I or any of our girl friends enjoyed our time wearing pink and watching a movie about a doll.
Just a thought that occurred me
everyone's talking about the America Ferrera monologue and yes it was cool and all (she ate that delivery and she deserves her flowers!) but really the most powerful part of the film is the Ruth x Barbie scene in the final act with that Billie Eilish song in the background. THAT was what moved me. and my friends. and the sweet old lady behind me who was watching with her husband (overheard her say it was the first time in 3 years they went to the cinema!). and the mom of two boys and one girl beside us who kept apologizing to me because one of her sons almost blinded me with his phone's flashlight just before the movie started. and the full row of high school girls below us who were trying so hard to hide their sniffling from each other.
it was just after the last part of the credits rolled in that I realized how meta that experience was. watching an entire sequence that celebrates the joys of girlhood and womanhood along with this intergenerational group of women, mostly strangers to me but to whom I shared an unspoken bond with just because we're all the same gender trying not to lose who we are, discovering all the various things we're made for, and rejoicing in all the unique sorrows and triumphs of being a woman in a world that makes it difficult for us to just...BE.
I didn't think I came out of the theatre with an abrupt raging desire to crush the patriarchy asap, nor did it suddenly embolden me with radical ideas of feminism. but I could feel all of those women who watched it with me walk out of there with a certain power, one that the film reminded us we've always had. to simply...exist. unapologetically. as we are. without the need for permission from anyone but ourselves.













